What is holding you back?
As part of some big changes to my overall strategy next year I am once again overhauling my main email newsletter series.
This is where you come in, but more about that in a moment…
My newsletter is a sequence of autoresponder emails sent roughly once a week using the follow-up function in iContact.
When I originally launched my first newsletter I wrote over 50 emails all focused around the subject of learning how to treat your own private clients.
The newsletters came out roughly once a week. I wrote them all during 2010 and for the next few years they continued to provide value as people joined my mailing list.
Each new newsletter member would go through the sequence from the start, learning my private practice advice. The newsletter combined with my free chapter of, The Guide to Private Patients, was a perfect primer for getting started with a private therapy business.
I decided a couple of years ago to change the focus of my newsletter.
Instead of having long emails in the newsletter, I planned to use shorter emails and direct readers to my blog articles to deliver the teaching content.
Eventually I closed down my coaching courses, so the newsletter no longer had the same purpose.
To cut a long story short, my newsletter autoresponder series lost purpose and direction.
While I still keep in touch with subscribers sending in-the-moment broadcasts, the automatic sequence has suffered from my indecision and neglect.
The current sequence is seven training emails that do a reasonable job of introducing people to the process of setting up a new money making website, but it’s far from complete.
Next year, I want to finally get my new newsletter finished properly, and this is where your help is required.
I Need Your Feedback
As part of changes for next year I’m once again going to overhaul the newsletter sequence, but this time I’m going to focus it 100% on you.
What does this mean?
I am taking questions from you and will build the newsletter sequence around answering your questions and solving your problems.
Of course to make this happen, I need your questions and to know your specific problems.
Hence, I have two very important questions for you -
1. Where Are You Stuck?
What aspect of your private practice are you most stuck with?
I don’t mind if you are a beginner right at the start, or someone more advanced who is already treating clients, or whatever stage you are at. I want to know what your number one problem is?
2. What Are You Trying To Achieve?
To put your problem into context, it helps for me to know your goal or goals.
Be specific, tell me what you're trying to do (start your practice? build your caseload? become an insurance provider?) and what your big picture goal is (treat one or two clients after work? quit your job and open a free-standing practice? get back into therapy after raising children? hire others to work for you?).
The people who send in the best questions that I think will help the most people, will be the questions I reply to in my new newsletter.
Leave your replies as either comments left on this blog post, or email me, or send me a message on Facebook.
Whatever you are most comfortable with and please feel free to be as long winded as you like. The more I know about you the better I can help.
Best wishes and many thanks,
Jena
This is where you come in, but more about that in a moment…
My newsletter is a sequence of autoresponder emails sent roughly once a week using the follow-up function in iContact.
When I originally launched my first newsletter I wrote over 50 emails all focused around the subject of learning how to treat your own private clients.
The newsletters came out roughly once a week. I wrote them all during 2010 and for the next few years they continued to provide value as people joined my mailing list.
Each new newsletter member would go through the sequence from the start, learning my private practice advice. The newsletter combined with my free chapter of, The Guide to Private Patients, was a perfect primer for getting started with a private therapy business.
I decided a couple of years ago to change the focus of my newsletter.
Instead of having long emails in the newsletter, I planned to use shorter emails and direct readers to my blog articles to deliver the teaching content.
Eventually I closed down my coaching courses, so the newsletter no longer had the same purpose.
To cut a long story short, my newsletter autoresponder series lost purpose and direction.
While I still keep in touch with subscribers sending in-the-moment broadcasts, the automatic sequence has suffered from my indecision and neglect.
The current sequence is seven training emails that do a reasonable job of introducing people to the process of setting up a new money making website, but it’s far from complete.
Next year, I want to finally get my new newsletter finished properly, and this is where your help is required.
I Need Your Feedback
As part of changes for next year I’m once again going to overhaul the newsletter sequence, but this time I’m going to focus it 100% on you.
What does this mean?
I am taking questions from you and will build the newsletter sequence around answering your questions and solving your problems.
Of course to make this happen, I need your questions and to know your specific problems.
Hence, I have two very important questions for you -
1. Where Are You Stuck?
What aspect of your private practice are you most stuck with?
I don’t mind if you are a beginner right at the start, or someone more advanced who is already treating clients, or whatever stage you are at. I want to know what your number one problem is?
2. What Are You Trying To Achieve?
To put your problem into context, it helps for me to know your goal or goals.
Be specific, tell me what you're trying to do (start your practice? build your caseload? become an insurance provider?) and what your big picture goal is (treat one or two clients after work? quit your job and open a free-standing practice? get back into therapy after raising children? hire others to work for you?).
The people who send in the best questions that I think will help the most people, will be the questions I reply to in my new newsletter.
Leave your replies as either comments left on this blog post, or email me, or send me a message on Facebook.
Whatever you are most comfortable with and please feel free to be as long winded as you like. The more I know about you the better I can help.
Best wishes and many thanks,
Jena
