How much time have you spent worrying
​if your private practice is going to make enough money?

Most private practitioners feel stuck when it comes to marketing their private practices.

You know that you need to market your private practice in order for it to grow, but you barely have time to think about it - so you put it off - 

Or - you spend your tiny marketing budget on things that don't seem to be working. (Or are they? Sometimes you can't tell, which is even more frustrating...)

​You feel like a failure.
​Your confidence shrinks with every day you don't get a call.

You're intimidated by the success of other private practitioners.

You are painfully aware that there's not enough money coming in and there aren't enough new client referrals to support your income needs.

If marketing your private practice feels difficult, time consuming and scary, keep reading...

Ready to "put yourself out there"
but aren't sure how to do that
​in the best and most affordable way? 

There are lots of ways to market your private practice services:

Some are free.

Some cost money. (Some cost A LOT of money!)

Some work.

Some don't. 

The trick is to figure out which marketing strategies are worth your time and money before you invest in them.

And before you get too overwhelmed with all of the options... (Wouldn't it be nice if someone would just tell you what to do?)


​Now imagine if your phone was ringing...
​and your email dinging!

What if you have more control over the success of your marketing?

What if you could see an increase in the steady flow of client referrals?

What if you could have a full client list - and even a few on a waiting list?

What if people started telling you that they came to you because they:
  • Saw your ad on Facebook
  • Got your name in a directory of private practitioners
  • Attended a talk you gave and were impressed

What if doctors started regularly sending their patients to you?

What if you were able to pick and choose the clients you want to see (if need be)?

What if you were able to spend less time worrying about whether or not you're going to get any clients and more time trying to figure out how you'll fit them all in?!?!

The truth is, there's a way to get started on this path today...

Hi, I'm Jena and I want to help you help more people

My name is Jena Casbon, MS CCC-SLP, the founder of The Independent Clinician.​

As a private practitioner like you, I know what's it's like to love your profession and want to help as many people as possible. I also know what it's like to crave more flexibility over your hours, freedom of clinical practice and desire to grow your income beyond what is possible with your "regular" job.

Today I spend my days treating clients and my nights, weekends and any available free time helping fellow private practitioners start and grow their own successful private practices. I have created several resources including, The Guide to Private Patients, The Guide to Creating a Web Presence for Your Private Practice and The Set Your Rate Course.
More importantly, I have become a trusted authority for brand new and established private practitioners alike, having appeared on the following websites:
I'm not saying this to brag. Rather, I want you to have full confidence that what I'm about to tell you will not only help you succeed in private practice but allow you to enjoy being a small business owner - and not a stressed out one!

​3 Big Secrets Behind
Consistent Client Referrals

More and more clinicians are moving into private practice every day.

Some are growing at their own desired pace (from a handful of clients total to a handful of new client referrals each day.) They just seem to know what to do to get people in their doors.

​Others can't seem to get any referrals at all!

What do some private practitioners know, that you don't?

Private Practice Marketing Secret #1:
You Don't Have to Be Pushy or Sales-y
​To Grow Your Private Practice

​Most private practitioners are afraid of coming off as pushy or sales-y when marketing their private practices.

Have you ever felt pushed (or even bullied) into buying a product or working with a professional?

You probably regretted the purchase (buyers remorse) or maybe even resented the person who you hired to help you (yikes!)

​Now that you're in the position of selling something (in this case, your private therapy services) you're terrified of evoking that feeling in someone else.

Here's the honest truth: you're the perfect therapist for some people - but not all people. 

The trick is to find and be found by potential clients and give them the information and education to let them "self-select" and decide if you two are a good match.

By building trust and authority in your marketing (by creating marketing messages that will make it clear whether you're right for each other) you won't have to be pushy.

You can just be your kind, smart, trustworthy self and your private practice will sell itself. 


​Private Practice Marketing Secret #2:
There Are Specific Places ​to Find
​"The Best and Most Consistent" Referrals

Are there specific places to get referrals that are absolute gold and others that are barely worth it?

​Yes  :-)​

While every private practice varies and what works for some doesn't work for all, the following sources typically result in the most frequent and highest quality referrals:
The trick is know how to communicate with each different type of referral source in order to make it "work."

For example, when it comes to getting referrals from physicians:
  • Do you just walk in with a basket of flyers and goodies?
  • Do you make an appointment?
  • Who do you talk to?
  • What do you say?

There are specific things that you can and should do to maximize the probability that the listed sources will turn into "golden" referral sources -

as well as things you might be tempted to do that seem like a good idea... but aren't.

This isn't something you need an MBA for.
There is a system that YOU can follow to get predictable results.
​

​Private Practice Marketing Secret #3:
Don't Just 'Throw Spaghetti at the Wall'
Follow a Step-by-Step System to Grow Your Private Practice

Have you tried "everything" to market your private practice but feel like "nothing" is working?

​​If you've "tried everything" and still aren't seeing results, it's probably because you're not doing enough of the right things.

I'm sure you've heard the suggestion to "work smarter, not harder."

Easier said than done!

Trying out general marketing strategies that will probably work - or have worked for other businesses (like accountants, dog walkers, or lawyers) aren't necessarily going to work for you.

​Sticking to tried and true strategies that work for private practitioners is the way to go.

You don't have time to reinvent the wheel - but you do have time to follow a plan - at your own pace.

But What If You Don't Have
​A Lot of Money to Spend on Marketing?

You may be reluctant to spend money on marketing for two reasons:

1.) You don't have a lot of money to begin with
2.) You have been burned by spending money in the past that hasn't resulted in referrals

​I get it.

I've been there.

The truth is, you have to spend some money on marketing (even "word of mouth" marketing takes some money up front).
​
But you don't have to spend a lot of money (or time) to market your private practice; you just have to spend it in the right places.

And if you are spending a lot of money and you're not getting new referrals, it's time to stop and re-evaluate what you're doing.

You Could Try to Save Time and Money...
and Do It Yourself

There are a TON of resources on small business marketing out there.

In fact, according to Amazon, these are the most popular resources for marketing:
But -

If you're looking to save time sifting through general advice (or suggestions that only work for professions like accountants, restaurant owners and dog walkers) pick up the resource that was specifically created for private practitioners - by a private practitioner.

Because you don't have the time, budget or energy on general advice - you want booked appointments and paid for sessions.

Or You Could Follow a Plan that I Call:
The FAR Framework

If you want to get more referrals for your private practice, you have to know what specific principles you need to tap into in order to drive referrals.

In fact, I developed a framework to help private practitioners understand the three distinct principles of marketing. The trick is, you need to tap into ALL THREE principles in order to achieve maximum growth. 
What are they?
  • ​Findability - The ability to find and get found by the right kinds of clients
  • Awareness - The ability to get your name out and build awareness of your private practice
  • Relationships - The ability to establish and maintain referral relationships
I call this The FAR Framework - and it's really, really simple to implement.

The trick is knowing which types of marketing strategies go with each principle and making sure that you're utilizing enough strategies in each principle to truly maximize referrals and ultimately, income.

For example:
  • A well-optimized website will help with findability
  • "Talks," flyers and having tables at community events will help with awareness
  • Brief, specifically worded discussions with referral nurses and physicians (with appropriate follow up) will result in referral relationships
It's not rocket science, it's strategic marketing.
You see, most private practitioners aren't utilizing a marketing system.

They are using what I call "hope marketing" and dropping off business cards / flyers, starting Facebook pages that no one sees and/or have a website that isn't search engine optimized and are wondering why they aren't getting referrals. 

In order for your private practice marketing efforts to work, you need to tap into all three sources of private practice referrals.

​Here are some examples of marketing strategies that fall into each category:
Now you know the framework of my system, which I'm happy to share with you because I want you to be successful.

I've even given you some examples of marketing strategies that fall under each area (which you're welcome to use).

This is not just about making money
​(although, if you follow the formula - that will happen)

It's about a plan that give you more freedom (whether that's spending time treating clients or with your family)

It's about reducing your stress as a small business owner instead, redesigning your business so that you can focus more on what matters most to you.

​It's about creating a real difference in the lives of your clients... and yourself. 

​It's about taking the FAR Framework and using it like a recipe
to fill your caseload with more of the right kind of clients.

  • It's about following step-by-step action plans to complete each strategy
  • It's about using the suggested scripts when you call doctors offices / referral sources
  • It's about using worksheets to brainstorm and solidify ideas
  • It's about filling in templates that will become the backbone of your marketing efforts
  • It's about working smarter and not harder because you're too busy as it is
  • It's about setting yourself up for success and not stress
If you're ready to move from struggling to thriving, you're going to love my new course.

Introducing...

The Grow Your Private Practice
​Marketing System

Get More Client Referrals ​(and Make More Money)
By Using Effective Marketing Strategies
Specifically for Private Practitioners

No More Guessing.

​I'll Show You Exactly What To Do To:

1. Go from being an unknown, new private practitioner to standing out from the competition and become the "go to" clinician for your specialty in your area

2. Go from being terrified of asking for referrals from physicians and people in your community to knowing exactly what to say (and how to say it)

3. Go from being unsure if your marketing efforts are working to be able to track that works for you 

4. Go from no calls or emails to "your phone ringing and your email dinging!"

5. Go from inconsistent or minimal interest in your services to a steady flow of new referrals (and steady income!)

6. Go from not being sure if you marketing efforts are working to people saying, "I saw  your ad in ___________."

7. Go from no new clients to plenty of new clients.

8. Go from "bad fit clients" to only taking on clients you really want to treat.

9. Go from a website that doesn't seem to be working to a well-optimized website that you know is bringing in new clients.

10. Go from "I hate marketing" to "Let's talk about what I can offer."


​And Here's Exactly How It Works:

In Grow Your Private Practice, I'll walk you step-by-step through the process of creating a marketing system that works:
  • "Tried and true" marketing approaches used by successful private practitioners to grow their private practices, make more money and spend more time doing what they love
  • How to tap into an effective marketing system that helps you get found by ideal clients, build awareness of your services in your local community and establish / maintain referral relationships with physicians, colleagues, etc.
  • And if you already have an established private practice, I'll show you how to figure out what's working, what isn't and help you determine where to focus your efforts so that you can hire more staff and open more offices.

​Plus, you'll get specific examples of ways that you can fill your caseload with ideal clients, establish yourself as the "go-to" clinician in your community in order to command higher prices and increase the consistency of referrals so that your income stays steady, strong and growing!

Step 1: Print Out Each Module and Associated Worksheets

​The Grow Your Private Practice Marketing Manual is 258 pages long and fits perfectly in a 2 inch binder (single-sided).
If you want to separate the sections in the binder with tabs (who doesn't love tabs!) you'll want to have 6 tabs:
  • Module 1: Foundation Content
  • Module 2: The FAR Framework
  • Module 3: Findability
  • Module 4: Awareness
  • Module 5: Relationships
  • Module 6: Resources / Bonuses

Step 2: Complete the Pre-Marketing and FAR Framework Assessments and Work Through Foundational Content

Before you start spending time and money on marketing, you need to understand:
  • Where you're starting​
  • What your long and short-term private practice goals are
  • What your strengths / limitations are (so you can push through them)
​By completing the Pre-Marketing and FAR Framework Assessments, you'll know exactly where to start within the Grow Your Private Practice Program.

​The Foundational Content makes sure that every private practitioner (regardless of current phase) understands basic marketing concepts to maximize your chance of success. This content provides and essential foundation for your marketing efforts to be effective!

Think of this section as "the only stuff you need to know from business school" for private practitioners  :-)

Step 3: Find the Plan in the Marketing Roadmap That Corresponds to Your Phase of Private Practice (Beginner, Growth or Maintenance)

After working your way through the Foundation Content, it's time to move onto specific marketing​ strategies (in the form of Action Plans) that correspond to your level of private practice.
If you're a beginner, you're going to start with (mostly!) free strategies that will allow you to find your first few clients and start to get your name out there. 

If you're focused on growth, you're going to go through marketing strategies that will allow for more rapid growth in order to expand your caseload and build your caseload / income.

If you're looking to maintain your caseload, you're going to be utilizing marketing strategies that focus on relationships and replacing discharged clients as well as building caseloads of your employees.

Step #4: Work Through the Action Plans at Your Own Pace and Use The Supplemental Materials (Worksheets / Checklists / Resource Lists) to Save Time and Money

Grow Your Private Practice gives you all of the tools you need to be successful.

Effective marketing requires quite a bit of creativity - but also efficiency. By using the Action Plans and associated worksheets, checklists, resource lists, etc. you'll get the freedom and structure you need to maximize the quality and effectiveness of your private practice marketing.

Pick 1-2 Action Plans to tackle per month (or throw yourself in at full-speed!)
There are 32 Action Plans in total, equally divided between the following:
  • ​Beginner Phase Content
  • Growth Phase Content
  • Maintenance Phase Content
  • Findability
  • Awareness 
  • Relationships
The Action Plans and your path are clearly laid out. You'll know exactly what to do first, next and so on.

Each Action Plan takes about 7-10 minutes to read. Following the steps takes between 5 minutes to 5 hours - but everything is broken down into parts with action based checklists so you can keep moving forward (and not miss any steps!)

Just follow the Action Plans!

My Job is To Give You Solid, Easy to Follow Content -
Your Job is the Complete the Action Plans

The Grow Your Private Practice ​Program Covers:

  • How to Get Referrals from Doctors
  • Social Media Marketing
  • Facebook Pages vs. Personal Pages
  • How to Pick a Niche
  • Giving Presentations and Talks
  • Standing Out From The Competition
  • Word of Mouth Marketing
  • How to Get Referrals
  • Best Companies to Use for Promo Items
  • What Social Media Platforms to Use
  • Blogging for SEO
  • How to Market for Telepractice
  • Doctor's Office Visits
  • Search Engine Optimization
  • Facebook Ads
  • Website Content to Include
  • Setting a Marketing Budget
  • Referrals from Day Cares, Private Schools
  • Suggestions for Marketing to Adults
  • Logo Design
  • Online Advertising
  • How to Design Marketing Materials
  • How to Market to Private Pay Clients
  • Social Media Automation
  • Local Marketing
  • How to Maintain Marketing Efforts

PURCHASE TODAY AND GET
​THESE ADDITIONAL RESOURCES

As a special thank you for enrolling in Grow Your Private Practice, you'll get these additional resources (Content / Worksheets / Checklists / Lists) to make your life even easier:
  • Bonus #1: Marketing Meetings with Doctors: How to Set The Stage for Endless Referrals
  • Bonus #2: The Niche List + Find Your Niche Workbook
  • Bonus #3: Predictable Up & Down Times for Private Practice Referrals
  • Bonus #4: The Referral Tracker: Know What's Working, What Isn't and What to Do Next​
  • ​Bonus #5: 21 Sample Social Media Updates to Get Clicks, Shares and Ultimately, Referrals
  • ​Bonus #6: Blog Post Ideas to Improve SEO
  • Bonus #7: SEO / Google Adwords Keyword Planner for Private Practitioners
  • Bonus #8: Marketing Resource List
  • ​Bonus #9: Top 10 Recommended Books for Private Practitioners
  • Bonus #10: Logo Planning Worksheet

Overwhelmed With Marketing?
​Here's How This Program Will Help You

1. Follow Straightforward Action Plans That Allow You to Digest The Information with Convenience and Speed
Guess who doesn't have time to weigh a million options or try to figure out the pros and cons of every option - YOU!

​That's why I've done the hard work for you by summarizing each strategy and providing an easy to follow, detailed Action Plan to follow at your own pace.
2. Cut Through the Clutter and Get The Best Material Presented In an Efficient Way
Get plenty of information about private practice marketing​ presented in a more efficient way. No more weeding through information overload!

​3. Get The Direction You Need to Follow a Clear Path - No Matter if You're Focused on Starting, Growing or Maintaining
Just starting your private practice? You'll follow the recommend Action Plans for those looking to START their private practices.

Have a few clients and ready to scale up? You'll follow the Action Plans for those looking to GROW their private practices.

Have enough clients but need to build in more consistency? You'll follow the Action Plans for those looking to MAINTAIN their caseloads / income.

Just choose the Action Plans that are most relevant for your current status and watch your private practice grow!

Who is Grow Your Private Practice For?

The Following Disciplines:

  • Speech-Language Pathologists
  • Occupational Therapists
  • Physical Therapists
  • Other Rehabilitation Professionals
  • Psychologists
  • Social Workers
  • Music Therapists
  • Art Therapists

Who Identify As:

  • Beginning private practitioners want to find their first client(s) and start to get their name out there
  • Intermediate private practitioners who are looking to grow and find more clients
  • Advanced private practitioners who feel stuck in their marketing efforts and are looking to try new things to make sure they can maintain their employees caseloads and open additional locations

And Are Looking To:

  • ​Use tried and true marketing strategies
  • Find enough of the right kinds of clients
  • Reduce the amount of money, time and frustration spent on marketing
  • Make enough money in private practice

Grow Your Private Practice is For People Who Want
Clarity and Efficiency 
When It Comes To Their Marketing

FREQUENTLY ASKED QUESTIONS

"Will Grow Your Private Practice Work for Me?​"

"What if I'm a total beginner and don't have any clients yet?"
Every private practice starts with ONE client. If you don't have any private clients yet, the Grow Your Private Practice Marketing System will help you get your first, second and third clients very quickly. 
"What if I am an experienced private practitioner who has tried a lot of approaches and needs more advanced strategies?"
It could be that you need more advanced strategies... or it could be that you haven't been using even more simple strategies in the right way. The content is designed to help you grow your private practice and then maintain your caseload(s). 

​Grow Your Private Practice covers strategies that will work for any level of private practice with an emphasis on taking a multi-pronged approach to marking and making sure you're getting your marketing messages right.

"Can I Afford It?"

Just to put this into perspective: if you only get one new client a month, this program will pay for itself in 1-2 months.

(There's also the cost of doing nothing - which is even more expensive!)

In the past, you've chosen to spend your minimal marketing budget on things that don't work, or worse, not spent any money at all because you were overwhelmed and paralyzed with fear. Neither have resulted in good results, which is frustrating.

Choosing to invest in the knowledge you need to grow your private practice will allow you to save time by cutting through the clutter and only focusing on strategies that work.

​Grow Your Private Practice is also fully tax deductible as an educational expense - so save your receipt and deduct this expense accordingly!

The best news?

84% of the marketing strategies covered in Grow Your Private Practice are FREE (either outright or ways to make them free are included). So if you're worried about purchasing the Grow Your Private Practice and then having not having enough money to spend doing any marketing - I've got you covered!

"What is the Time Commitment?"
​
​Grow Your Private Practice
​Was Designed With Efficiency in Mind

As a private practitioner, you have a busy life.

Between your practice and friend / family / self obligations, you don't have time to waste on things that might not work. 

Using our Pre-Marketing Assessment you'll quickly be able to figure out what stage of marketing you're in and where you should focus your efforts. In as little as 5 hours per week, you can quickly gain solid momentum towards increasing the quantity and quality of your referrals. 

Even if you only have 1-3 hours per week, you can STILL make big strides forward.

PLUS...

The 32 Action Plans are designed to help you quickly digest information and focus on getting things done quickly and efficiently - just follow the steps as they're laid out!

24/7 Access to the Materials will allow you to work at your own pace and fit everything in when you have time, whether you're up early, on an airplane or waiting in the carpool line.

The Premium Worksheets / Checklists / Resource Pages will help save you time and money by diving deeper into your marketing tasks, staying organized and making sure you don't miss any steps. 

"I'm Wondering About..."

"I already have some of your other products, do I need Grow Your Private Practice too?"
All of my products / courses are designed to work together. The Guide to Private Patients is designed for complete beginners who are starting their private practices from the ground up. The Guide to Creating a Web Presence is specifically focused on digital marketing. Grow Your Private Practice is designed to take your private practice to the next level. You'll get specific marketing strategies, follow Action Plans and track your progress along the way.
"What if I try Grow Your Private Practice, and decide it isn't for me?"
I stand by this course with a 100% money back guarantee. Try the entire course and decide if it's right for you. If you follow the steps I lay out in the course and don't get positive results, email me, show me you did the work and I'll refund your order in full. 
"What if I fall behind?" 
Don't worry - all of the content is printable and comes with lifetime access so you can work at your own pace - taking a break from the material if you're particularly busy, out of town, are busy with family obligations or are just swamped. Interruptions happen, and Grow Your Private Practice will ALWAYS be here for you when you're ready.

Here's What You Get:

Everything you need to take your private practice to the next level:
The Marketing Manual is the Foundation of the
Grow Your Private Practice System

It Includes:
32 Action Plans, Bonus Content,
​Premium Worksheets / Checklists, Resource Lists, etc.
9 Additional Premium Resources
​(PDF Worksheets, Checklists, Charts, Etc.)
Pre-Marketing Assessments and Foundational Content
Know Exactly Which Action Plans to Follow Based On Your Phase of Private Practice
(Beginner, Growth, Maintenance)
The 32 Action Plans Include an Overview of the Marketing Strategy Itself
As Well as a Specific Plan to Follow to Implement 

Grow Your Private Practice


​*Grow Your Private Practice pays for itself with 2-3 new clients
**84% of the covered strategies are completey FREE to implement!

Anna Krueger, MSc, S-LP(C)

Certified Speech Language Pathologist
/
Neuroplan Treatment Services

  • 1
  • 2
  • 3
  • 4
  • 5
I signed up for Grow Your Private Practice, because that was exactly what I wanted to do. I have had a small private practice for more than 25 years. At this phase in my life, I want to increase my income. I had switched from clinic-based services to telehealth services.

​Jena's course helped me take time to be introspective. I liked her framework for marketing: Findability, Awareness and Relationships. I had a website that was generating traffic but not referrals. I realised that Awareness was my biggest weakness. I had been reluctant to spend money on advertising. Her course gave me insight into my reluctance.

​The concept of doing speech language therapy by webcam was new to people. They didn't understand the benefits of the software and apps I was using. I created clear service packages and suddenly felt relieved and excited. I started getting good referrals from my website immediately.

Anna Krueger, MSc, S-LP(C)

Certified Speech Language Pathologist
/
Neuroplan Treatment Services

  • 1
  • 2
  • 3
  • 4
  • 5

I've Got a Rock-Solid 30 Day
​100% Satisfaction Guarantee

You might be worried about spending more money on marketing and still not seeing an uptick in client referrals... I get it. That would be terrible and I would be worried about that happening too. 

Or - you might be worried that you won't see any new ideas in the course - or ones that you haven't already tried. The truth is, that I don't know what you've tried and what you haven't. There will likely be strategies that you've already tried BUT you might not have used them in the most effective ways, which is a.) part of your problem and b.) what the content will cover
No matter what -

​When you enroll in Grow Your Private Practice today, you have a FULL 60-days to go through the course 100% risk free.

If you feel as if the content just isn't right for you, email the support team, show us you did the work, and we'll issue you a prompt and courteous refund where you'll get 100% of your money back.


​You've worked too hard to stop now

The difference between using good and bad marketing strategies is the difference between having a successful private practice that has enough clients and makes enough money

or constant worry, feelings of failure and maybe even having to close your doors and go back to your "regular" job.

I want you to stop:
  • Being overwhelmed
  • Missing out on new clients
  • Wasting money on things that don't work
  • Wasting time spinning your wheels and getting nowhere

Marketing doesn't have to be overwhelming or costly. Imagine being able to follow a plan that brings ideal clients right to your door because you know just what to do.

Imagine what would happen if you didn't have to worry about growing your business and could focus on what you love most. 

You can do this.

I want it to be easy for you to get started
- especially if you need a little push  :-)

So now you've got a decision to make.

Are you going to go it alone and continue to waste your precious time spinning your wheels, trying things that don't work?

Or are you going to give yourself every advantage to truly have that private practice of your dreams and be able to help more clients, help your family and ultimately help yourself...?

Let me know.

And remember, Grow Your Private Practice closes to new customers soon. If you're interested, you need to act now.

There has never been a better time
than right now

We live in an exciting time. Never has there been so much focus on and access to healthcare and services.

There are ideal clients / families looking for services every single day.

There are physicians and professionals looking for the perfect person to help their clients.

There are private practitioners who are thriving.

To make the progress you want for yourself and your private practice you have to do something different. The way you do that is by investing in this program and putting the steps into action. I am going to walk you step-by-step through the entire process, the process of finding more, ideal clients to treat, time and time again.

If you don't take action, you risk missing out on clients and income.

By not purchasing today, you're also taking the risk that other private practitioners will implement some of these strategies before you get a chance to.

I'll Be Here to Support You
All The Way

Grow Your Private Practice is about ME helping YOU - so that YOU can help more PEOPLE.

Let this be the beginning of your new journey. 

I look forward to being your guide along the way.