Coaching + Resource =
Success
Coaching Program for Private Practitioners with Existing
Practices Who Want to #LevelUp
Practices Who Want to #LevelUp
Coaching + Resource =
I'm not saying this to brag. Rather, I want you to have full confidence that what I'm about to tell you will not only help you succeed in private practice but allow you to enjoy being a small business owner - and not a stressed out one!
3 Big Secrets Behind
Consistent Client Referrals
More and more clinicians are moving into private practice every day.
Some are growing at their own desired pace (from a handful of clients total to a handful of new client referrals each day.) They just seem to know what to do to get people in their doors.
Others can't seem to get any referrals at all!
What do some private practitioners know, that you don't?
Some are growing at their own desired pace (from a handful of clients total to a handful of new client referrals each day.) They just seem to know what to do to get people in their doors.
Others can't seem to get any referrals at all!
What do some private practitioners know, that you don't?
Private Practice Marketing Secret #1:
You Don't Have to Be Pushy or Sales-y
To Grow Your Private Practice
Most private practitioners are afraid of coming off as pushy or sales-y when marketing their private practices.
Have you ever felt pushed (or even bullied) into buying a product or working with a professional?
You probably regretted the purchase (buyers remorse) or maybe even resented the person who you hired to help you (yikes!)
Now that you're in the position of selling something (in this case, your private therapy services) you're terrified of evoking that feeling in someone else.
Here's the honest truth: you're the perfect therapist for some people - but not all people.
The trick is to find and be found by potential clients and give them the information and education to let them "self-select" and decide if you two are a good match.
By building trust and authority in your marketing (by creating marketing messages that will make it clear whether you're right for each other) you won't have to be pushy.
You can just be your kind, smart, trustworthy self and your private practice will sell itself.
Have you ever felt pushed (or even bullied) into buying a product or working with a professional?
You probably regretted the purchase (buyers remorse) or maybe even resented the person who you hired to help you (yikes!)
Now that you're in the position of selling something (in this case, your private therapy services) you're terrified of evoking that feeling in someone else.
Here's the honest truth: you're the perfect therapist for some people - but not all people.
The trick is to find and be found by potential clients and give them the information and education to let them "self-select" and decide if you two are a good match.
By building trust and authority in your marketing (by creating marketing messages that will make it clear whether you're right for each other) you won't have to be pushy.
You can just be your kind, smart, trustworthy self and your private practice will sell itself.
Private Practice Marketing Secret #2:
There Are Specific Places to Find
"The Best and Most Consistent" Referrals
|
Are there specific places to get referrals that are absolute gold and others that are barely worth it?
Yes :-) While every private practice varies and what works for some doesn't work for all, the following sources typically result in the most frequent and highest quality referrals: The trick is know how to communicate with each different type of referral source in order to make it "work."
For example, when it comes to getting referrals from physicians:
There are specific things that you can and should do to maximize the probability that the listed sources will turn into "golden" referral sources - as well as things you might be tempted to do that seem like a good idea... but aren't. This isn't something you need an MBA for. |
|
There is a system that YOU can follow to get predictable results.
Private Practice Marketing Secret #3:
Don't Just 'Throw Spaghetti at the Wall'
Follow a Step-by-Step System to Grow Your Private Practice
Have you tried "everything" to market your private practice but feel like "nothing" is working?
If you've "tried everything" and still aren't seeing results, it's probably because you're not doing enough of the right things.
I'm sure you've heard the suggestion to "work smarter, not harder."
Easier said than done!
Trying out general marketing strategies that will probably work - or have worked for other businesses (like accountants, dog walkers, or lawyers) aren't necessarily going to work for you.
Sticking to tried and true strategies that work for private practitioners is the way to go.
You don't have time to reinvent the wheel - but you do have time to follow a plan - at your own pace.
If you've "tried everything" and still aren't seeing results, it's probably because you're not doing enough of the right things.
I'm sure you've heard the suggestion to "work smarter, not harder."
Easier said than done!
Trying out general marketing strategies that will probably work - or have worked for other businesses (like accountants, dog walkers, or lawyers) aren't necessarily going to work for you.
Sticking to tried and true strategies that work for private practitioners is the way to go.
You don't have time to reinvent the wheel - but you do have time to follow a plan - at your own pace.
But What If You Don't Have
A Lot of Money to Spend on Marketing?
You may be reluctant to spend money on marketing for two reasons:
1.) You don't have a lot of money to begin with
2.) You have been burned by spending money in the past that hasn't resulted in referrals
I get it.
I've been there.
The truth is, you have to spend some money on marketing (even "word of mouth" marketing takes some money up front).
But you don't have to spend a lot of money (or time) to market your private practice; you just have to spend it in the right places.
And if you are spending a lot of money and you're not getting new referrals, it's time to stop and re-evaluate what you're doing.
1.) You don't have a lot of money to begin with
2.) You have been burned by spending money in the past that hasn't resulted in referrals
I get it.
I've been there.
The truth is, you have to spend some money on marketing (even "word of mouth" marketing takes some money up front).
But you don't have to spend a lot of money (or time) to market your private practice; you just have to spend it in the right places.
And if you are spending a lot of money and you're not getting new referrals, it's time to stop and re-evaluate what you're doing.
You Could Try to Save Time and Money...
and Do It Yourself
There are a TON of resources on small business marketing out there.
In fact, according to Amazon, these are the most popular resources for marketing:
In fact, according to Amazon, these are the most popular resources for marketing:
But -
If you're looking to save time sifting through general advice (or suggestions that only work for professions like accountants, restaurant owners and dog walkers) pick up the resource that was specifically created for private practitioners - by a private practitioner.
Because you don't have the time, budget or energy on general advice - you want booked appointments and paid for sessions.
If you're looking to save time sifting through general advice (or suggestions that only work for professions like accountants, restaurant owners and dog walkers) pick up the resource that was specifically created for private practitioners - by a private practitioner.
Because you don't have the time, budget or energy on general advice - you want booked appointments and paid for sessions.
Or You Could Follow a Plan that I Call:
The FAR Framework
If you want to get more referrals for your private practice, you have to know what specific principles you need to tap into in order to drive referrals.
In fact, I developed a framework to help private practitioners understand the three distinct principles of marketing. The trick is, you need to tap into ALL THREE principles in order to achieve maximum growth.
In fact, I developed a framework to help private practitioners understand the three distinct principles of marketing. The trick is, you need to tap into ALL THREE principles in order to achieve maximum growth.
What are they?
- Findability - The ability to find and get found by the right kinds of clients
- Awareness - The ability to get your name out and build awareness of your private practice
- Relationships - The ability to establish and maintain referral relationships
I call this The FAR Framework - and it's really, really simple to implement.
The trick is knowing which types of marketing strategies go with each principle and making sure that you're utilizing enough strategies in each principle to truly maximize referrals and ultimately, income.
For example:
The trick is knowing which types of marketing strategies go with each principle and making sure that you're utilizing enough strategies in each principle to truly maximize referrals and ultimately, income.
For example:
- A well-optimized website will help with findability
- "Talks," flyers and having tables at community events will help with awareness
- Brief, specifically worded discussions with referral nurses and physicians (with appropriate follow up) will result in referral relationships
It's not rocket science, it's strategic marketing.
You see, most private practitioners aren't utilizing a marketing system.
They are using what I call "hope marketing" and dropping off business cards / flyers, starting Facebook pages that no one sees and/or have a website that isn't search engine optimized and are wondering why they aren't getting referrals.
In order for your private practice marketing efforts to work, you need to tap into all three sources of private practice referrals.
Here are some examples of marketing strategies that fall into each category:
They are using what I call "hope marketing" and dropping off business cards / flyers, starting Facebook pages that no one sees and/or have a website that isn't search engine optimized and are wondering why they aren't getting referrals.
In order for your private practice marketing efforts to work, you need to tap into all three sources of private practice referrals.
Here are some examples of marketing strategies that fall into each category:
|
|
|
Now you know the framework of my system, which I'm happy to share with you because I want you to be successful.
I've even given you some examples of marketing strategies that fall under each area (which you're welcome to use).
I've even given you some examples of marketing strategies that fall under each area (which you're welcome to use).
This is not just about making money
(although, if you follow the formula - that will happen)
It's about a plan that give you more freedom (whether that's spending time treating clients or with your family)
It's about reducing your stress as a small business owner instead, redesigning your business so that you can focus more on what matters most to you.
It's about creating a real difference in the lives of your clients... and yourself.
It's about reducing your stress as a small business owner instead, redesigning your business so that you can focus more on what matters most to you.
It's about creating a real difference in the lives of your clients... and yourself.
It's about taking the FAR Framework and using it like a recipe
to fill your caseload with more of the right kind of clients.
- It's about following step-by-step action plans to complete each strategy
- It's about using the suggested scripts when you call doctors offices / referral sources
- It's about using worksheets to brainstorm and solidify ideas
- It's about filling in templates that will become the backbone of your marketing efforts
- It's about working smarter and not harder because you're too busy as it is
- It's about setting yourself up for success and not stress
If you're ready to move from struggling to thriving, you're going to love my new course.
Introducing...
The Grow Your Private Practice
Marketing System
Get More Client Referrals (and Make More Money)
By Using Effective Marketing Strategies
Specifically for Private Practitioners
And Here's Exactly How It Works:
In Grow Your Private Practice, I'll walk you step-by-step through the process of creating a marketing system that works:
Plus, you'll get specific examples of ways that you can fill your caseload with ideal clients, establish yourself as the "go-to" clinician in your community in order to command higher prices and increase the consistency of referrals so that your income stays steady, strong and growing!
- "Tried and true" marketing approaches used by successful private practitioners to grow their private practices, make more money and spend more time doing what they love
- How to tap into an effective marketing system that helps you get found by ideal clients, build awareness of your services in your local community and establish / maintain referral relationships with physicians, colleagues, etc.
- And if you already have an established private practice, I'll show you how to figure out what's working, what isn't and help you determine where to focus your efforts so that you can hire more staff and open more offices.
Plus, you'll get specific examples of ways that you can fill your caseload with ideal clients, establish yourself as the "go-to" clinician in your community in order to command higher prices and increase the consistency of referrals so that your income stays steady, strong and growing!
Step 1: Print Out Each Module and Associated Worksheets
The Grow Your Private Practice Marketing Manual is 258 pages long and fits perfectly in a 2 inch binder (single-sided).
If you want to separate the sections in the binder with tabs (who doesn't love tabs!) you'll want to have 6 tabs:
- Module 1: Foundation Content
- Module 2: The FAR Framework
- Module 3: Findability
- Module 4: Awareness
- Module 5: Relationships
- Module 6: Resources / Bonuses
Step 2: Complete the Pre-Marketing and FAR Framework Assessments and Work Through Foundational Content
Before you start spending time and money on marketing, you need to understand:
- Where you're starting
- What your long and short-term private practice goals are
- What your strengths / limitations are (so you can push through them)
By completing the Pre-Marketing and FAR Framework Assessments, you'll know exactly where to start within the Grow Your Private Practice Program.
The Foundational Content makes sure that every private practitioner (regardless of current phase) understands basic marketing concepts to maximize your chance of success. This content provides and essential foundation for your marketing efforts to be effective!
Think of this section as "the only stuff you need to know from business school" for private practitioners :-)
The Foundational Content makes sure that every private practitioner (regardless of current phase) understands basic marketing concepts to maximize your chance of success. This content provides and essential foundation for your marketing efforts to be effective!
Think of this section as "the only stuff you need to know from business school" for private practitioners :-)
Step 3: Find the Plan in the Marketing Roadmap That Corresponds to Your Phase of Private Practice (Beginner, Growth or Maintenance)
After working your way through the Foundation Content, it's time to move onto specific marketing strategies (in the form of Action Plans) that correspond to your level of private practice.
If you're a beginner, you're going to start with (mostly!) free strategies that will allow you to find your first few clients and start to get your name out there.
If you're focused on growth, you're going to go through marketing strategies that will allow for more rapid growth in order to expand your caseload and build your caseload / income.
If you're looking to maintain your caseload, you're going to be utilizing marketing strategies that focus on relationships and replacing discharged clients as well as building caseloads of your employees.
If you're focused on growth, you're going to go through marketing strategies that will allow for more rapid growth in order to expand your caseload and build your caseload / income.
If you're looking to maintain your caseload, you're going to be utilizing marketing strategies that focus on relationships and replacing discharged clients as well as building caseloads of your employees.
Step #4: Work Through the Action Plans at Your Own Pace and Use The Supplemental Materials (Worksheets / Checklists / Resource Lists) to Save Time and Money
Grow Your Private Practice gives you all of the tools you need to be successful.
Effective marketing requires quite a bit of creativity - but also efficiency. By using the Action Plans and associated worksheets, checklists, resource lists, etc. you'll get the freedom and structure you need to maximize the quality and effectiveness of your private practice marketing.
Pick 1-2 Action Plans to tackle per month (or throw yourself in at full-speed!)
Effective marketing requires quite a bit of creativity - but also efficiency. By using the Action Plans and associated worksheets, checklists, resource lists, etc. you'll get the freedom and structure you need to maximize the quality and effectiveness of your private practice marketing.
Pick 1-2 Action Plans to tackle per month (or throw yourself in at full-speed!)
There are 32 Action Plans in total, equally divided between the following:
|
|
The Action Plans and your path are clearly laid out. You'll know exactly what to do first, next and so on.
Each Action Plan takes about 7-10 minutes to read. Following the steps takes between 5 minutes to 5 hours - but everything is broken down into parts with action based checklists so you can keep moving forward (and not miss any steps!)
Just follow the Action Plans!
Each Action Plan takes about 7-10 minutes to read. Following the steps takes between 5 minutes to 5 hours - but everything is broken down into parts with action based checklists so you can keep moving forward (and not miss any steps!)
Just follow the Action Plans!
My Job is To Give You Solid, Easy to Follow Content -
Your Job is the Complete the Action Plans
The Grow Your Private Practice Program Covers:
|
|
Overwhelmed With Marketing?
Here's How This Program Will Help You
|
1. Follow Straightforward Action Plans That Allow You to Digest The Information with Convenience and Speed
Guess who doesn't have time to weigh a million options or try to figure out the pros and cons of every option - YOU! That's why I've done the hard work for you by summarizing each strategy and providing an easy to follow, detailed Action Plan to follow at your own pace. |
|
|
2. Cut Through the Clutter and Get The Best Material Presented In an Efficient Way
Get plenty of information about private practice marketing presented in a more efficient way. No more weeding through information overload! |
|
3. Get The Direction You Need to Follow a Clear Path - No Matter if You're Focused on Starting, Growing or Maintaining Just starting your private practice? You'll follow the recommend Action Plans for those looking to START their private practices. Have a few clients and ready to scale up? You'll follow the Action Plans for those looking to GROW their private practices. Have enough clients but need to build in more consistency? You'll follow the Action Plans for those looking to MAINTAIN their caseloads / income. Just choose the Action Plans that are most relevant for your current status and watch your private practice grow! |
|
FREQUENTLY ASKED QUESTIONS
"Will Grow Your Private Practice Work for Me?"
"What if I'm a total beginner and don't have any clients yet?"
Every private practice starts with ONE client. If you don't have any private clients yet, the Grow Your Private Practice Marketing System will help you get your first, second and third clients very quickly.
Every private practice starts with ONE client. If you don't have any private clients yet, the Grow Your Private Practice Marketing System will help you get your first, second and third clients very quickly.
"What if I am an experienced private practitioner who has tried a lot of approaches and needs more advanced strategies?"
It could be that you need more advanced strategies... or it could be that you haven't been using even more simple strategies in the right way. The content is designed to help you grow your private practice and then maintain your caseload(s).
Grow Your Private Practice covers strategies that will work for any level of private practice with an emphasis on taking a multi-pronged approach to marking and making sure you're getting your marketing messages right.
It could be that you need more advanced strategies... or it could be that you haven't been using even more simple strategies in the right way. The content is designed to help you grow your private practice and then maintain your caseload(s).
Grow Your Private Practice covers strategies that will work for any level of private practice with an emphasis on taking a multi-pronged approach to marking and making sure you're getting your marketing messages right.
"Can I Afford It?"
Just to put this into perspective: if you only get one new client a month, this program will pay for itself in 1-2 months.
(There's also the cost of doing nothing - which is even more expensive!)
In the past, you've chosen to spend your minimal marketing budget on things that don't work, or worse, not spent any money at all because you were overwhelmed and paralyzed with fear. Neither have resulted in good results, which is frustrating.
Choosing to invest in the knowledge you need to grow your private practice will allow you to save time by cutting through the clutter and only focusing on strategies that work.
Grow Your Private Practice is also fully tax deductible as an educational expense - so save your receipt and deduct this expense accordingly!
The best news?
84% of the marketing strategies covered in Grow Your Private Practice are FREE (either outright or ways to make them free are included). So if you're worried about purchasing the Grow Your Private Practice and then having not having enough money to spend doing any marketing - I've got you covered!
(There's also the cost of doing nothing - which is even more expensive!)
In the past, you've chosen to spend your minimal marketing budget on things that don't work, or worse, not spent any money at all because you were overwhelmed and paralyzed with fear. Neither have resulted in good results, which is frustrating.
Choosing to invest in the knowledge you need to grow your private practice will allow you to save time by cutting through the clutter and only focusing on strategies that work.
Grow Your Private Practice is also fully tax deductible as an educational expense - so save your receipt and deduct this expense accordingly!
The best news?
84% of the marketing strategies covered in Grow Your Private Practice are FREE (either outright or ways to make them free are included). So if you're worried about purchasing the Grow Your Private Practice and then having not having enough money to spend doing any marketing - I've got you covered!
"What is the Time Commitment?"
Grow Your Private Practice
Was Designed With Efficiency in Mind
As a private practitioner, you have a busy life.
Between your practice and friend / family / self obligations, you don't have time to waste on things that might not work.
Using our Pre-Marketing Assessment you'll quickly be able to figure out what stage of marketing you're in and where you should focus your efforts. In as little as 5 hours per week, you can quickly gain solid momentum towards increasing the quantity and quality of your referrals.
Even if you only have 1-3 hours per week, you can STILL make big strides forward.
PLUS...
The 32 Action Plans are designed to help you quickly digest information and focus on getting things done quickly and efficiently - just follow the steps as they're laid out!
24/7 Access to the Materials will allow you to work at your own pace and fit everything in when you have time, whether you're up early, on an airplane or waiting in the carpool line.
The Premium Worksheets / Checklists / Resource Pages will help save you time and money by diving deeper into your marketing tasks, staying organized and making sure you don't miss any steps.
Between your practice and friend / family / self obligations, you don't have time to waste on things that might not work.
Using our Pre-Marketing Assessment you'll quickly be able to figure out what stage of marketing you're in and where you should focus your efforts. In as little as 5 hours per week, you can quickly gain solid momentum towards increasing the quantity and quality of your referrals.
Even if you only have 1-3 hours per week, you can STILL make big strides forward.
PLUS...
The 32 Action Plans are designed to help you quickly digest information and focus on getting things done quickly and efficiently - just follow the steps as they're laid out!
24/7 Access to the Materials will allow you to work at your own pace and fit everything in when you have time, whether you're up early, on an airplane or waiting in the carpool line.
The Premium Worksheets / Checklists / Resource Pages will help save you time and money by diving deeper into your marketing tasks, staying organized and making sure you don't miss any steps.
"I'm Wondering About..."
"I already have some of your other products, do I need Grow Your Private Practice too?"
All of my products / courses are designed to work together. The Guide to Private Patients is designed for complete beginners who are starting their private practices from the ground up. The Guide to Creating a Web Presence is specifically focused on digital marketing. Grow Your Private Practice is designed to take your private practice to the next level. You'll get specific marketing strategies, follow Action Plans and track your progress along the way.
All of my products / courses are designed to work together. The Guide to Private Patients is designed for complete beginners who are starting their private practices from the ground up. The Guide to Creating a Web Presence is specifically focused on digital marketing. Grow Your Private Practice is designed to take your private practice to the next level. You'll get specific marketing strategies, follow Action Plans and track your progress along the way.
"What if I try Grow Your Private Practice, and decide it isn't for me?"
I stand by this course with a 100% money back guarantee. Try the entire course and decide if it's right for you. If you follow the steps I lay out in the course and don't get positive results, email me, show me you did the work and I'll refund your order in full.
I stand by this course with a 100% money back guarantee. Try the entire course and decide if it's right for you. If you follow the steps I lay out in the course and don't get positive results, email me, show me you did the work and I'll refund your order in full.
"What if I fall behind?"
Don't worry - all of the content is printable and comes with lifetime access so you can work at your own pace - taking a break from the material if you're particularly busy, out of town, are busy with family obligations or are just swamped. Interruptions happen, and Grow Your Private Practice will ALWAYS be here for you when you're ready.
Don't worry - all of the content is printable and comes with lifetime access so you can work at your own pace - taking a break from the material if you're particularly busy, out of town, are busy with family obligations or are just swamped. Interruptions happen, and Grow Your Private Practice will ALWAYS be here for you when you're ready.
Grow Your Private Practice
*Grow Your Private Practice pays for itself with 2-3 new clients
**84% of the covered strategies are completey FREE to implement!
I want it to be easy for you to get started
- especially if you need a little push :-)
So now you've got a decision to make.
Are you going to go it alone and continue to waste your precious time spinning your wheels, trying things that don't work?
Or are you going to give yourself every advantage to truly have that private practice of your dreams and be able to help more clients, help your family and ultimately help yourself...?
Let me know.
And remember, Grow Your Private Practice closes to new customers soon. If you're interested, you need to act now.
Are you going to go it alone and continue to waste your precious time spinning your wheels, trying things that don't work?
Or are you going to give yourself every advantage to truly have that private practice of your dreams and be able to help more clients, help your family and ultimately help yourself...?
Let me know.
And remember, Grow Your Private Practice closes to new customers soon. If you're interested, you need to act now.