I was supposed to use two different swaddle sacks with my 3 month old son for 5 nights each and then be prepared to discuss my experiences. EASY AS PIE.
A few Fridays ago, I took the morning off and drove about a half hour to a random office park about 20 miles outside of Boston. I followed the signs to a conference room where a “moderator,” two representatives from Halo and a few moms sat waiting for the focus group to begin. I knew I was in the right place when I saw women with large coffees.
What Makes You Trust Certain Companies / Clinicians?
I had to think a little bit about that one. You see, we were already familiar with sleep sacks from our older son, Hayes. We registered for a few and got even more as gifts. We used their entire line of products, from the velcro swaddles that you use with infants to the wearable blankets that you use with toddlers. All in all, we had probably spent between $200 - $300 total as we purchased from them again and again as he grew over about a 2.5 year period. (That doesn’t even count the money I’ve spend buying other people Halo products on their baby registries...)
Because I spent so much and over such a long period of time, I obviously trusted the product… but why?
After thinking long and hard, I finally told the moderator, “I think I trust them for two reasons: one because they had a product that grew with the needs of my family. I became familiar with them before our older son was born and those sleep sacks kept him consistently comfortable and warm for years. Also, isn’t there some sort of insignias of companies that endorse them on the packaging? Call me a sucker but that kind of stuff works on me.” The moderator chuckled and pointed out that the product was endorsed by pediatricians, the national hip dysplasia group and there were some testimonials from parents.
How to Establish Trust with Prospective Clients...
Jena H. Castro-Casbon, MS CCC-SLP is a speech-language pathologist, private practice consultant and member ASHA and the American Academy of Private Practice in Speech Pathology and Audiology. She started her own speech therapy private practice in 2006.
She is the founder of The Independent Clinician and author of The Guide to Private Patients, The Guide to Creating a Web Presence for Your Private Practice and Grow Your Private Practice. Since 2008, she has helped thousands of clinicians get the flexibility, income and freedom they desire from starting their own private speech therapy, occupational therapy and physical therapy practices.