There is obviously great variability and no “right answer” to what you should or should not include.
Customizing Your Signature
Take a minute to think about what you want potential referral sources to see/know about you.
Think of your signature as another type business card. Just like your real life business card, you never know who is going to see your signature (say if your e-mail gets forwarded).
So, what do what do you want them to know?
Here are the most important things to include:
Here’s my signature for my gmail account:
In addition to leaving some links, your signature is a place to add some personality or style to show off you and your brand.
Go for the Soft Sell
Although I’m certainly proud of my websites and businesses, sometimes even I feel weird saying, “Check out my website.”
It’s funny- having a website is getting to be so commonplace, but in certain situations it still feels a tad pompous… Having your site and social media links in your signature is a fantastic way to let others know about your site without feeling like a commercial.
Reminds Your Non-Therapy Acquaintances
Another great reason to add a custom signature is because you e-mail with both therapists and regular people. Even now and then I’ll be e-mailing with a family member, friend, etc. who doesn’t know everything that I do professionally. All of a sudden, that additional information might convince them to learn more about me and even share my name with anyone in their life looking for therapy services.
Set Up Your Signature Today!
Just in case you’re not sure how to do it, I’ve listed step-by-step YouTube videos for the top 3 most popular e-mail providers below:
If you use a different e-mail service, go to your favorite search engine or YouTube and search for: “your e-mail service + signature” There should be an easy guide for you to follow.
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Jena H. Casbon, MS CCC-SLP is a private practice consultant who helps SLPs, OTs and PTs start their own private practices. She is the author of two books: The Guide to Private Patients and The Guide to Creating a Web Presence For Your Private Practice and an online course, Grow Your Private Practice.